Here is a prime example of this, Scarlet Johansson has chosen a red shade with a blue undertone but instead of it brightening her skin tone as suggested its just left her looking pale.
However below, Scarlet Johansson has chosen an orange toned red lip and it looks so much better! Much like Angelina Jolie who opted for a pink toned red lip but looks sexy as ever.
Seems so confusing doesn't it?
My solution is think Intensity. One major factor of pulling off red lips is the intensity of the shade you've chosen.
Like Anne Hathaway balance your face makeup to work with the lip colour. Even if she had picked a blue toned red if she'd went overboard with her eye makeup, elaborate with her hair colour/style the look wouldn't have worked. This is because of the intensity of her application. It is important to remember, that your makeup, hair and outfit should work together, so when picking and applying a red lip you should look at the bigger picture!
So that's my tip on how to wear red the right way, hope this helps!
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